Marketing is a way in which organizations reach out to their customers and interact with them. Digital marketing is doing exactly this but across the internet. The aim of digital marketing is really to get as many people over to your websites and also raising their awareness. Here awareness is getting people to know about your brand and what your brand does.
Digital marketing is growing day by day, and so we’re going to see a lot of organizations shift over from traditional marketing like newspaper, magazine, or TV advertisements to digital marketing. The other great thing about digital marketing is that you can easily see how well you’re doing and measure your performance. Whereas, this can be slightly trickier to do with traditional marketing. So for instance, with digital marketing, you can see how many people are viewing your content, who they are, and how they’re engaging with you.
comparison
Benefits of Digital Marketing?
⬛ Allows engagement with customers in real-time:
Digital marketing allows organizations to interact and engage with their customers in real-time. So for instance, companies use Twitter to do this. They can post something on Twitter and almost instantly see how well their customers have engaged with them by counting the number of re-tweets.
Customer engagement
⬛ Enables global reach:
Digital marketing allows you to reach out to people on a global scale. So with traditional marketing where you might only be able to reach out to people in a particular area or geography, with digital marketing, you really can go global.
Global reach
⬛ Brands can further develop themselves and build relationships with clients:
Digital marketing allows brands to further develop themselves and build relationships with their clients, which they wouldn’t have done so otherwise.
Brand development
⬛ Messages can be accessed over multiple channels :
Because your content is posted over the internet, it means your messages can be accessed over a range of devices, including PC, tablets, or mobiles.
Multiple devices
⬛ Cheaper than traditional marketing :
Digital marketing is often the cheaper option compared to traditional marketing.
Cheaper
⬛Creates a level playing field for companies to compete, no matter what size or budget:
Digital marketing allows companies to compete with each other over this medium, despite their size or their marketing budgets.
Competition
Digital Marketing Strategies:
Display advertising — Banner advertising and pre-roll videos.
Pay per click.
Search engine optimization.
Email-marketing.
Social-media marketing.
Content marketing.
Affiliate Marketing.
Example :
When McDonald’s adopted their Monopoly marketing campaign to incorporate digital elements to it. So customers previously playing the game had to take a physical sticker and put it onto their paperboard order to compete for prizes. Well, once they went digital, those same physical stickers could be added to a virtual online board, which is found on their mobile phone, by adding a unique code found at the back of the sticker. By going digital. McDonald’s could see how many people were participating in the games, but participants could also see who they were competing against. The other great thing is it also gave customers the opportunities to participate wherever they are in the world.
Comments
Post a Comment